Hot on the heels of the success of Clifford's GQ magazine CD-ROM covermounts, BBC Radio One DJ and Top of the Pops presenter Gary Davis approached Clifford in early 2000 to create CD-ROM covermounts for a variety of popular lifestyle magazines. Clifford soon formed his own company 21st Century New Media Ltd and embarked on his most ambitious period yet, creating CD-ROMs on behalf of Gary's company Upfront for a number of publishers, beginning with the bestselling women's magazine Shine.

In contrast to the rather laddish tone of Clifford's GQ CD-ROMs, it was time for the women to bounce back with their own brand of CD-ROM covermounts, featuring fashion and beauty tips from this popular publisher, as well as a greatly expanded musical segment comprising of music videos from top record labels and music publishers.

Split into two halves, the Behind the Scenes section of the CD-ROM featured a variety of editorial video segments entitled The Shine Effect, Beauty Shoot, Cheeky Saucy, How cool are you? and Get Fit Now, all of which featured interviews and mini-documentaries with Shine magazine staff, competition winners and readers.

No fewer than eleven music videos were featured on the music video section of the CD-ROM, including the latest singles from Tom Jones (Sexbomb), All Saints (Pure Shores), Toploader, Anne Lee, Kawala and Mint Royale.