In 2012, Clifford was hired as a full time marketing manager for telecoms software innovator Performance Telecom. Specialising in unique software solutions for call centres, Clifford enjoyed sole responsibility of all marketing for the company including website, brochures, events, email, copywriting and visuals.

Clifford also managed the design and oversaw the construction of Performance Telecom's stand at the Call Centre Expo.

Of all of Clifford's contracts, his work for Performance Telecom is perhaps one of the best examples of the breadth of Clifford’s graphic design skills, requiring a full brand overhaul including: web design, brochures, banners, interface elements, PowerPoint slides, presentation folders, videos, articles, HTML emails, popup stands and even the design of wine labels!