In the mid 90's, Clifford and a colleague cooked up the idea of producing cover-mounted CD-ROMs for some of the top lifestyle magazines. Within a matter of weeks they were hanging out at publishing giant Condé Nast whilst interviewing Jeremy Clarkson, Uri Geller and pop-star Louise. Who says manifestation doesn't work?

One evening in 1998 at Clifford's flat in Canons Park, Edgware, Clifford and his friend were hanging out, chatting about all the exciting technological developments that were just around the corner. The Internet was only a few years old, and the problems of effectively streaming full screen video over the web had not yet been resolved. Clifford's friend had already achieved success developing his own in-house video technology on CD-ROM, and together they mused upon the idea of pitching publishing giants Condé Nast with the proposal of releasing a CD-ROM on the front cover of one of their magazines. Clifford immediately put himself forward as editor, excited at the possibilities of interviewing and filming celebrities for the project. Within a few short weeks, the project became a reality.

It was one of those rare times in life when catching and riding a wave of innovation was possible, and they almost instantly found themselves up to their elbows in interviews and film shoots.

The July 1998 GQ magazine interactive CD-ROM featured:

• Pop star Louise (photo gallery, discography & biography)
• The Chart Show Interactive which was styled on the popular TV show and featured Sean Lennon, Gomez and Lynden David Hall plus a Video Vault featuring New Order.
• World Cup Special - Choose your favourite goal and vote.
• The Armageddon Game - a shoot the comet videogame devised and coded in-house to coincide with the major theatrical film release starring Bruce Willis.
• GQ model of the month with Philippa Lett.

The innovative entertainment value of the July 1998 CD-ROM significantly boosted sales of the magazine, so Condé Nast requested a second CD-ROM be produced.

The September 1998 GQ magazine interactive CD-ROM featured:

• The All Saints 'Bootie Call' single promotion with music video.
• The X-Files: Fight The Future - an exclusive film trailer and merchandise to coincide with the films release.
• An interview and competition with famed paranormalist Uri Geller.
• Boxing montage with Mike Tyson and Muhammad Ali.
• An interview with Damon Hill of the Jordan team at Silverstone race track.
• Paul Smith fashion.
• GQ model of the month with Tina Harlow.

Nicholas Coleridge, managing director of Conde Nast, said: 'It’s a way of doing something exciting which reflects the GQ brand.'

The professionalism of these two productions resulted in BBC Radio 1 DJ Gary Davis requesting that Clifford produce two further CD-ROMs for Shine magazine and New Woman magazine.

The success of these CD-ROMs resulted in Clifford forming his own digital marketing agency 21st Century New Media Ltd in April 2000.